Thebrandmovesfrominspirationtoactionwith“LivingIsCalling,”acampaigntoenjoytheoutdoorsthroughaglobalpartnershipwithTripadvisor
    LONDON--(BUSINESSWIRE)--
    Today,Corona,theworld’smostvaluablebeerbrand*,unveils“LivingisCalling”–anewglobalcalltoactioninvitingconsumerstostepoutsideandlivelifetothefullestthissummer.Asapowerfulextensionofits“ThisIsLiving”platform,thenewcampaigninvitestheworldtoputlivingfirstthroughapartnershipwithTripadvisorfeaturingover300,000experiences,andanewglobalfilm.
    Thispressreleasefeaturesmultimedia.Viewthefullreleasehere:https://www.businesswire.com/news/home/20260511429135/en/
    “Forthepast100years,Coronahasinspiredtheworldtocomeoutsideandfeelmoremomentsof‘ThisIsLiving,’andwebelievethenextchapterisabouthelpingpeopletakeactionandembracetheoutdoors,”saidClarissaPantoja,GlobalVicePresidentofCorona.“‘LivingisCalling’isourworldwidecalltoaction,andwe’repairingitwithourbiggestprogramevertoenableexperiencesoutside.We’reempoweringconsumerstolivethissummerandreconnectwithwhattrulymatters–nature,humanconnectionandrealexperiences,allenjoyedtogetherwithabeerinhand.”
    CoronaandTripadvisorOfferanInvitationInsideEveryBottle
    Formorethanacentury,Coronahascultivatedadeepassociationwiththebeachandnature,championingalifestylerootedinrelaxation,travel,andtimespentoutdoors.Today,CoronaandTripadvisorhavecometogethertotransformamomentofrelaxation–thefirstsipofaCorona–intoaninvitationtocomeoutsideinnature.FromguidedcoastalhikesinSouthAfricaandsunsetsailingtripsinBrazil,toparaglidingjourneysoverthecoastofPeruandsnorkelingexcursionsalongItaly’sAmalficoast,thepartnershipincludesmemorableexperiencesacrosspremierdestinationsglobally.
    Launchinginmorethan30countries,CoronaandTripadvisorareopeningthedoorforpeopleoflegaldrinkingagetodiscovernewplacesinamoremeaningfulway.EligibleconsumerswhoscantheQRcodeoneveryCoronapackagewillhavethechancetounlockmemorablemomentsinthereal-world,withthebrandofferinghundredsofthousandsofdollarsinvoucherstowardstravelexperiences.
    CallingConsumerstoNaturethroughImmersiveExperiences
    Understandingsomanypeopleareinautopilotwiththeirdailyroutines,Coronaremindstheworldtomaketimetorelaxandunwindoutdoors.Attheheartofthenew“ThisIsLiving”campaignis“LivingisCalling,”anewherofilmcreatedbyWieden+KennedyAmsterdam,whichfollowssevenfriendsastheyjourneyacrosssomeoftheworld’smostbreathtakingnaturallandscapes.Invitingtheviewerinonthesummerfun,thefilmandfullsuiteofdigital,trade,andOOHassetsarealldesignedentirelyinfirst-personpoint-of-view:afirst-everperspectiveforthebrand,chosentomakeviewersfeelwhatit’sliketoputlivingfirst.
    “Foroveradecade,Corona'sbeentellingustoputlivingfirstthrough'ThisIsLiving.'”saidJuanSevilla,Wieden+KennedyAmsterdamCreativeDirector.“Thisyear,we'regoingastepfurther.We'returningthatplatformintoaliteralinvitationtogetoutthereandactuallystartlivingthisphilosophy.”
    Extendingthatcalltocomeoutsideintotherealworld,Coronawilltransformeverydayenvironmentsintounexpectedescapesacrossselectglobalmarkets.TheimmersiveOOHtakeoverswillreimaginehigh-trafficspaces–fromturningiconicbuildingsinLatinAmericaintomonumentstonature,totransformingcommutesforthousandsinCanadaintoocean-inspiredexperiences–invitingpeopletoseetheirnaturalsurroundingsinnewways.
    Toseeparticipatingmarketsfor“LivingisCalling”andlearnmoreabouthowtoanswerthecall,visitwww.corona.com/LivingIsCalling.
    *Kantar’sBrandZ2025GlobalRankings
    AboutCoronaGlobal
    Corona,anABInBevglobalbrand,istheiconicbeerbrandthatissynonymouswithparadisewithapresencein180countries.Recognizedastheworld’smostvaluablebeerbrandinKantar’sBrandZglobal2025rankings*,Coronainvitestheworldoutside,beckoningyoutoreconnectwithyouressentialnatureandembracethesimplepleasuresoflife.Butit'snotjustaboutthebeer–it'sabouttheritual.TheritualofaddingasliceoflimetoyourCorona,anexperiencethatelevatesthemoment.Coronaisn'tjustabeverage;it'snatureinabottle.Andwestrivetohelpprotectnatureandhavebecomethefirstglobalbeveragebrandwithanet-zeroplasticfootprint.Thisbuildsonourlongstandingambitiontohelpprotecttheworld’soceansandbeachesfromplasticpollution.EverysipofCoronaisacelebrationofnatureandthebeautyoftheworldaroundus.
    *CoronaisnotsoldbyABInBevintheUnitedStates.
    AboutABInBev
    Anheuser-BuschInBev(ABInBev)isapubliclytradedcompany(Euronext:ABI)basedinLeuven,Belgium,withsecondarylistingsontheMexico(MEXBOL:ANB)andSouthAfrica(JSE:ANH)stockexchangesandwithAmericanDepositaryReceiptsontheNewYorkStockExchange(NYSE:BUD).Asacompany,wedreambigtocreateafuturewithmorecheers.Wearealwayslookingtoserveupnewwaystomeetlife’smoments,moveourindustryforwardandmakeameaningfulimpactintheworld.Wearecommittedtobuildinggreatbrandsthatstandthetestoftimeandtobrewingthebestbeersusingthefinestingredients.Beeristhedrinkformoderation,andforoveracentury,ABInBevhaschampionedresponsibledrinking.Wearecommittedtoprovidingourconsumerswithbalancedchoicestoenjoyonanyoccasion.Wealsoinvestinmarketingthataimstoreinforcepositivebehaviors,andweworkwithcommunities,customers,andpartnerstopromoteresponsibleconsumptionthroughevidence-basedinitiatives.
    Ourdiverseportfolioofwellover400beerbrandsincludesglobalbrandsBudweiser®,Corona®,StellaArtois®andMichelobUltra®;multi-countrybrandsBeck’s®,Hoegaarden®andLeffe®;andlocalchampionssuchasAguila®,Antarctica®,BudLight®,Brahma®,Cass®,Castle®,CastleLite®,Cristal®,Harbin®,Jupiler®,ModeloEspecial®,Quilmes®,Victoria®,Sedrin®,andSkol®.Ourbrewingheritagedatesbackmorethan600years,spanningcontinentsandgenerations.FromourEuropeanrootsattheDenHoornbreweryinLeuven,Belgium.TothepioneeringspiritoftheAnheuser&CobreweryinSt.Louis,US.TothecreationoftheCastleBreweryinSouthAfricaduringtheJohannesburggoldrush.ToBohemia,thefirstbreweryinBrazil.Geographicallydiversifiedwithabalancedexposuretodevelopedanddevelopingmarkets,weleveragethecollectivestrengthsofapproximately137000colleaguesbasedinmorethan40countriesworldwide.For2025,ABInBev’sreportedrevenuewas59.3billionUSD(excludingJVsandassociates).

　　本文链接：http://www.iruis.com/News/cninfo/75924.shtml